As humanity enters the Fourth Industrial Revolution, development of artificial intelligence (AI) must be guided by one overarching principle – technology must augment, not replace, human capability and opportunity. Experts speaking at an interactive session on artificial intelligence at the World Economic Forum's Annual Meeting agreed that technology and access to technology must be democratized. They said it is essential to provide people with the relevant knowledge and skills to lay the groundwork for a more egalitarian and sustainable era of cognitive computing. The 47th World Economic Forum Annual Meeting is taking place on 17-20 January in Davos-Klosters, Switzerland. Ginni Rometty, Chairman, President and Chief Executive Officer at IBM Corporation, USA, which has taken the lead in cognitive computing within the information technology industry and has developed the advanced AI platform Watson, said transparency is imperative to develop trust in cognitive computing.